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Ducati Moves On Weakened Aprillia

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  • Ducati Moves On Weakened Aprillia

    Ducati Moves On Weakened Aprilia
    Ducati today announced a majority stake bid for Aprilia motorcycles, Aprilia has been skirting the edges of bankruptcy for some months now and required some short term finance to pay the interest on their previous 100 million Euro loan. Several companies at the time of the refinance including Piaggio and Bombardier, expressed interest in the Italian manufacturer, but Ducati's bid is the first official one to show the colour of their money.

    Release below is from Ducati Motor Holding S.p.A

    Ducati Motor Holding Presents Its Offer For The Acquisition Of The Majority Share Of Aprilia

    Bologna, Italy, July 7, 2004 – Ducati Motor Holding S.p.A. (NYSE: DMH, Borsa Italiana S.p.A: DMH), a leading manufacturer of high performance motorcycles, has presented today an offer for the acquisition of the majority share of the Aprilia Group.

    This offer intends to solve the recent financial crisis of Aprilia in order to re-establish its role as a leader, built up over years of hard work and successes in the two-wheel market.

    This operation is based on the wish to promote the Italian two-wheel industry consolidation. This new group, first of its kind in Europe, would be able to compete successfully at a global level, thanks to the strengths and peculiarities of each single brand, scale economies and the technological excellence resulting from the combination of each company's competencies.

    "Ours is a long-term industrial project," said Federico Minoli, Ducati Chairman and CEO. "We are not financial investors. We are moved by passion and we are dedicated to the success of Italian bikes worldwide. We are conscious that this success depends on respecting and enhancing the different identities of each single brand, each one directly linked with its products, its history and its territory, where manufacturing sites have to be kept. Technological competencies, the real asset of each company, could be better used in an integrated and coherent development plan that avoids duplication, and that concentrates its investment efforts on technology and innovation. All together these companies will have a great market penetration force, in particular abroad, realizing in the meantime important synergies in sales structures and distribution channels, as well as in purchasing and administrative structures. Our Ducati turn-around experience leaves us confident of the possibility of success and conscious of the responsabilities we are assuming versus an industry sector that has always proudly brought the Italian geniality and passion for the two-wheel industry to the world."

    Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The Company produces motorcycles in five market segments which vary in their technical and design features and intended customers: Superbike, Supersport; Monster, Sport Touring and Multistrada. The Company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japan and North American markets. Ducati has won twelve of the last fourteen World Superbike Championship titles and more individual victories than the competition put together. For more information about the Company, please visit our web site at

    This press release contains statements that are forward-looking and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated, as described in documents previously filed by the Company with CONSOB and with the U.S. Securities and Exchange Commission.

    For further information, please contact:
    Fabrizio Nardi
    Investor Relations
    Ducati Motor Holding S.p.A.
    Via Cavalieri Ducati, 3
    Bologna 40132

  • #2

    So on the eight day, after wasting time faffing about with unimportant guff like heaven & earth & the waters & sky & creatures [& having a wee kip] & man.... God created PSB (GenesiSX-R1000)


    • #3
      Does this mean there gonna be even more expensive to scrape off the road :?: :?:


      • #4
        i'd expect them to be cheaper in the long run....
        but i guess it depends on how they structure the business. if of course they are successful in the bid.
        i like the way they said it is important to keep each company unique and to prevent duplication.
        nothing worse than shite like that ruining a good brand.
        No amount of genius can overcome a preoccupation to detail.


        • #5
          Aprilia Says NO To Ducati's Advances
          From Ducati

          Ducati Motor Holding S.p.A (NYSE: DMH, Borsa Italiana S.p.A: DMH) takes note of the decision of the Aprilia Board of Directors, taken on July 31 2004, not to extend the exclusivity and not to agree to the proposal, presented by Ducati on July 30 2004 in accordance with the terms of the sale process – aimed at guaranteeing the continued operations of the Aprilia company for the period necessary to complete the acquisition of the group.
          Ducati will not modify its offer, which therefore remains valid. It reserves the right to protect its interests in the appropriate ways.

          "We are certain that we have respected, in the form and the substance, the process and the procedures requested by the Aprilia advisors – commented Federico Minoli, President and CEO of Ducati Motor Holding.

          "We are strongly convinced that our offer reflects the true value of the Aprilia Group and that it offers guarantees for all stakeholders involved in the transaction. For this reason we do not intend to modify our offer, and we will leave the possibility of further evaluation up to the advisors."